Study: Breeders’ Cup World Championships huge boost for local economy

Study: Breeders’ Cup World Championships huge boost for local economy
Photo by Scott Serio/Eclipse Sportswire

DEL MAR — The Breeders’ Cup World Championships’ Del Mar debut in November came with a $98.8 million economic boost to the region, according to a recent report. Visitors who came to the San Diego region to see the thoroughbred
horse race series spent $57.8 million on accommodations, restaurants,
transportation and other expenditures.

The cup, which is held at different locations each year, brought $27.2 million in track improvements to the Del Mar Racetrack, according to a study by Carlsbad-based Sports Management Research Institute.

Last year was the first time the prestigious Breeders’ Cup was staged
in Del Mar. Though it will be held in Kentucky this year, officials said the
impact on San Diego could be a lasting one.

“San Diego once again proved itself to be one of the most desirable
destinations for world class events when our region hosted the Breeders’ Cup
for the first time,” San Diego Mayor Kevin Faulconer said.

“This new study shows the tremendous boost the Breeders’ Cup gave our local economy and how
hosting events like this create jobs and generate revenue that helps keep our
neighborhoods clean and safe.”

The study found that attending the event left 71 percent of attendees
with a more favorable impression of San Diego than they previously had and 73
percent said they would like to return to the city the following year.

The average Breeders’ Cup attendee has an average household income of
$225,000 — which translates into more money spent while visiting the region,
according to Kathleen Davis, chief executive of the research institute.
Attendees in Del Mar spent 21.4 percent more in on-track wagering
compared to the 2016 races, which were held at Santa Anita Park in the San
Gabriel Valley.

The Breeders’ Cup president left open the possibility of bringing the
races back to Del Mar for a second time.

“This study further validates the power of our brand as a national
and international event and the attractiveness of the San Diego and Del Mar
communities for our guests,” Craig Fravel said. “We look forward to future
opportunities to collaborate with the many fantastic partners we worked with in
2017 in any effort to bring the Breeders’ Cup back to Del Mar.”

— City News Service

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