Soft opening for La Costa Town Square

Soft opening for La Costa Town Square
The clock tower at The La Costa Town Square is flanked by two fountains and can be seen throughout the center. Photo by Ellen Wright
CARLSBAD—The La Costa Town Square, on the corner of Rancho Santa Fe Road and La Costa Avenue, held a soft opening Friday with a Carnival themed party.

The 270,000 square feet shopping center is anchored by a Vons, Stein Mart and 24 Hour Fitness which opened this past weekend.

More retailers are set to open by spring 2015 for the major grand opening, said Property Development Centers Chief Operating Officer David Zylstra. These include Wells Fargo, Chase Bank, Bank of America, Color Nails, V’s Barbershop, Postal Annex and more.

Some of the food options offered at the mall will include Chipotle, The Baked Bear, Noodles and Co., Bushfire Grill and Project Pie.

The Habit Burger Grill and two Starbucks (one located in the Vons) have already opened.

More than 800 attended the event, according to Zylstra. Visitors received free giveaways, tastings and enjoyed live music and balloon artists.

“We were thrilled with the turn out at the Pre-Opening event this past Friday,” Zylstra said. “In addition to all the fun kids crafts, music, sampling and giveaways going on, it was positive vibes all around.”
In keeping with the Carnival theme, children were able to build their own masks, have their face painted or see a balloon artist. Purple and green balloons adorned the square.

Multiple fountains, wall murals and a clock tower can be found throughout the shopping center.

Recycled water is used for all on-site irrigation and more than 1,000 endangered plants have been relocated from the site to a 10.8-acre permanent habitation preserve offsite.

Not everybody is thrilled about the direction the square is taking.

A Facebook page formed to express concerns at the lack of “Mom and Pop” style stores, called “We Need More ‘Mom & Pop’ Shops in La Costa Town Square.” The page has more than 200 likes, although Zylstra said not many types of stores have signed leases.

“PDC has been in touch with a variety of retailers since we began our leasing process. We support all types of retail but can only lease to tenants who move forward with their interest in the site,” Zylstra said.

Davidson Communities is building a home development adjacent to the shopping center. The development, called Arterro at La Costa, will include 63 luxury single-family homes ranging from three to six bedrooms with prices starting in the mid $900,000s.

The plan was approved by City Council in September 2009.


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