SAN MARCOS, CA — December 3, 2010. When Ron Martin got into the sewing machine business over 40 years ago, he understood his products and services would always be in demand by a niche clientele. He never envisioned that Sewing Machines Plus would someday play a much bigger role of improving lives through positive change. “Sewing machines are so much more than a means to an end for hobbyists”, explains Martin. “These amazing machines can literally provide a livelihood for families”. Recognizing this, Martin regularly seeks out organizations that may benefit from donated sewing equipment. “It’s our way of helping to empower the less fortunate and assist young people in developing an interest for productive activities”. A dramatic example of changing lives may be found in Sewing Machines Plus’s donation of several dozen machines to a South American non-profit responsible for helping young women become self sufficient. “Our latest San Diego effort is a partnership with the local 4 H Club”, Martin explains. “We love the idea of helping kids get on the right track and that’s what 4H is all about”. His company’s initial donation is a dozen brand new machines valued at over $3,500. Sewing Machines Plus is the perfect example of “paying it forward” and this positive energy could be the foundation for their unprecedented growth in otherwise challenging times. Although the 10,000 square foot retail store is located in the community of San Marcos, Sewing Machines Plus is the largest volume sewing machine retailer in California and is considered one of the industries most prominent sales organization nationally. Their website, www.sewingmachinesplus. com, is the premier example and sets the mark for quality and ease of use. Since its inception, visitor “traffic” has shown measurable increases every month. “Our repeat business is exceptional and this is the measuring stick for great customer service”, says Martin. “Personal attention and exceptional service has always been our number one priority; we are honored by the fact our customers have learned to expect this from us. Be it shopping in our store, buying over the phone, or perusing our website, we strive to keep our customer’s 100% satisfied”. Martin believes his family business functions seamlessly because everyone has well defined roles. “My wife, Debbie, and I are blessed to have two sons and a daughter with the skills that keep us balanced and operating at optimum levels”, he notes. Cory is a product specialist with sales and marketing responsibilities, Chris is the IT wizard in charge of the website, and Angela works in processing and customer service. The original family staff of five has grown to 25 full time employees without a single layoff. Sewing Machines Plus is an authorized dealer for all top US and international brands including Singer, baby lock, brother, JANOME, JUKI, Husqvarna/VIKING, BERNINA, The Grace Company, TIN LIZZIE, Queen Quilter Eighteen, HINTERBERG DESIGN, Handi Quilter, and more. For more information, visit www.sewingmachinesplus. com or call 760-739- 8222.
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