Ranch residents recruited to promote water conservation

RANCHO SANTA FE — The Santa Fe Irrigation District has organized a Water Ambassador Program, enlisting volunteer residents to spread the word about conservation.
Residents in the Santa Fe Irrigation District who volunteer for the program will receive training and support from the district and will have the opportunity to make a measurable difference in the community’s quality of life and sustainability efforts.
Ambassadors are encouraged to engage friends, neighbors and coworkers in efforts to conserve water and to relay questions and concerns from the community to the district. As the program grows, Water Ambassadors will also be asked to distribute flyers, speak at local groups and meetings, and staff information booths at community events.
“Santa Fe is leading the way with innovative ways to achieve water savings during this time of ongoing drought,” said Michael Bardin, general manager of the district. “Given the high likelihood of rationing by this summer, we need to mobilize residents to work their networks and change the behavior of people they know.”
The district has contracted with local public relations and marketing firm, Cook & Schmid, to manage the program and develop supporting materials, including informational packets, online tools, a Web site and other social media components.
The Water Ambassador Program usually meets the fourth Monday of every month at the SFID and anybody interested in water conservation can join the program. For more information about the Santa Fe Irrigation District’s Water Ambassador Program, call (858) 227-5799 or email Jessica Parks at