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New Carlsbad consignment boutique targets tweens

CARLSBAD — It’s no secret that girls of all ages love to shop for new shoes or the perfect jeans. However, pre-teen girls often have a hard time finding the latest trends in their sizes and at affordable prices.
Enter in Rose Bueno-Murphy. She is the proud owner of Tween Scene, Carlsbad’s only consignment boutique geared toward young girls aged 9 to 12.
“I’m so excited about it — I just can’t calm down,” Bueno-Murphy said.
The age-appropriate clothing shop recently opened on State Street to provide an affordable and empowering experience for those girls stuck “in between,” she said.
“It’s when she’s not playing with toys anymore, but she also doesn’t know how to deal with boys,” Bueno-Murphy said. “What she’s doing is trying to figure out who she is.”
Bueno-Murphy has gone the extra mile to provide a unique and personalized shopping experience to young girls.
She only accepts gently used clothes from recent seasons and even travels up to Los Angeles to find stock for her store, which is often a challenge.
“When I go to L.A. to buy for tweens, they have never even heard of the word,” she said. “I have to go to the junior section and look for young designs.”
For Bueno-Murphy, the challenge is more than worth it because of the smiles it brings to her young customers.
Faces light up at the sight of the wide variety of clothes offered at extremely affordable prices, which is typically unheard of for designer items.
To give girls even more say in their wardrobe, Bueno-Murphy has implemented an account system that can’t be found at any mall. With a parent’s guidance, girls can sell clothes and earn money toward their account that can be used right in the store.
“They can learn empowerment this way,” she said. “They’re picking our their own clothes, managing their own money.”
Although she has started off small with this new shopping concept, Bueno-Murphy has big plans for the Tween Scene’s future.
She hopes to create a fashion haven filled with fun and imaginative elements that will appeal to all tween girls.
She also plans on incorporating makeup classes, fashion shows and other events where moms and daughters can bond over a love for trendy — and affordable — clothes.
“It’s become a passion,” Bueno-Murphy said. “I get really excited about the kids when they come in and go nuts over the clothes.”
Visit the Tween Scene store, located at 2659 State Street, or learn more online at


Tristina Cole June 4, 2010 at 8:15 pm

This is hilarious. Tween Scene Boutique was opened in Santa Monica, and was created by Tristina Cole, not the author of this article. We have been open since November 2008, and are the originators of a tween resale clothing shop for girls. Not Rose. This is upsetting that this woman is taking the credit for my business model and my entire name exactly. I am going to call a lawyer about this because it simply pisses me off.

rose bueno murphy June 5, 2010 at 10:31 am

Obviously a mistake was made….I did not know there was a tween scene in Santa monica since I have never been there. Tween Scene is the name given to a certain group of teens so it is plastered all over the internet and has a professional summit attached to it….So…rather than slander someone and be a victim there is a professional way to clear up the misunderstanding and instead of being pissed off look for a win win solution.

Tristina Cole June 7, 2010 at 3:07 pm

So if you saw Tween Scene all over the internet, you would have seen our store name as well. Lastly, you did not call it Tween Scene (you cannot since that is a registered and trademarked name) or Tween Scene Store, or Tween Boutique, or The Tween Scene…you called it the same exact name as mine, Tween Scene Boutique Yes a mistake was made, and you should rectify it by not using the same name that I have already had for quite some time now.

no mo bueno June 8, 2010 at 9:02 pm

So whatever happened to “Right Now Consigners”?

Rose Bueno murphy June 8, 2010 at 10:28 pm

Its still there… along with the Crystal Chandelier…Thanks for asking.

Sydeshowbob June 15, 2010 at 4:04 pm

It’s amazing how ugly people get when they think that someone else might be profiting from a name. I think that Rose is doing a wonderful thing for the teens in Carlsbad. She is not “after” any one else’s customers. Why is it Ms. Cole has to be so terribly ugly? Let Rose provide something special for the kids in Carlsbad California and Ms. Cole can do whatever she wants to do in Santa Monica. If you think about it, there are a zillion restaurants with the same name in various cities in California and I doubt that the owners are “pissed off” about that. Get a life!!! Find something positive to say about others. Being kind is much easier than being angry and hateful.

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