ENCINITAS — Small Business Saturday signs doted Coast Highway 101 on Nov. 28 to introduce people to Leucadia’s mom and pop shops.
Forty Luecadia restaurants and shops offered customers special deals to celebrate the national shopping day that recognizes small businesses.
Nick Winfrey, Leucadia 101 Main Street Association president, said almost every business in Leucadia is a small, individually owned enterprise.
He added Leucadia small businesses offer customers unique items and services, and a relaxed and “funky” shopping experience.
“Leucadia Main Street is all about shopping local,” Winfrey said. “It’s a perfect fit.”
Small Businesses Saturday kicked off from Leucadia Roadside Park. Carris Rhodes, Leucadia 101 Main Street executive director, led a bike tour of participating restaurants, shops, and sites in between.
“Local business owners are your neighbors,” Rhodes said.
Venessa Johnson owner of VIXEN Boutique said the day already generated morning sales.
“It does mean a lot to us,” Johnson said. “It directly helps us.”
Lisa Hetman owner of Swell Stuff surf shop said she believes in small businesses and “keeping it local.” Her surf shops carries items produced on site and made by local artisans.
Shop office manager Augie Alvarez sells his T-shirt line in store.
“Everyone has a part in the products we sell,” Hetman said.
The day included a scavenger hunt for eight $100 gift cards, with clues to the business location where they could be found posted on the Leucadia 101 Main Street Facebook page.
Raffle tickets for prizes could be picked up at participating businesses for gifts and prize packs with values of up to $500. And five bands played music along the shopping route.
This is the second year Leucadia 101 Main Street has hosted Small Businesses Saturday. The day was funded by a county community enhancement grant.