There is no such thing as a free ride, unless you happen to be at one of San Diego’s many Mardi Gras celebrations.
The Law Offices of Howard Alan Kitay is footing the bill for 125 rides home this Fat Tuesday, March 4th, in an effort to reduce the number of drunk drivers on San Diego roadways.
Through the Sober Lift Home Program, the firm is offering $20 credits for rides through Lyft, a rideshare app that allows users to request rides on demand from their smart phone. Lyft drivers are marked by the unmistakable pink mustache on the front of their car.
“Drunk driving is a serious issue in San Diego and, really, all of the United States,” said attorney Howard Kitay. “If we can help even one person make the choice to arrange a safe ride home and not drive impaired, then we’d be thrilled.
By simply entering the code “KITAY” into their Lyft app, users will be credited $20 that can be applied towards rides anywhere in San Diego County. According to Lyft’s pricing guide, most rides up to 10 miles should be completely covered.
According to Kitay, “We feel that by removing the barrier of cost, we may be able to positively impact how people choose to get home after a night out.”
San Diego Mardi Gras celebrations attract well over 40,000 people to block parties in both the Gaslamp and Hillcrest alone, exacerbating the importance of making safe choices.
The average drunk driver has driven drunk 80 times before their first arrest. In 2011, nearly 1.2 million people were arrested for driving under the influence of alcohol or narcotics. In 2012, over 10,000 people died in DUI related crashes in the United States.
The Law Offices of Howard Kitay is committed to consumer safety and has been representing the people of San Diego since 1989. For more information regarding the Sober Lift Home Program, visit kitaylaw.com
Jean Gillette is the Community News editor for The Coast News Group. As a journalist, she primarily worked in San Clemente and Los Angeles. She has been with the Coast News for 20 years and lives in La Costa.