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Marketplace News

Fifi’s Boudoir is making garments accessible

Lingerie isn’t just for special occasions. That’s the message that Amber McClure wants to get out. 

“You don’t have to have a boyfriend or it doesn’t have to be for a specific occasion. Underwear and panties need to be an everyday occasion,” McClure said.

Opened in July, McClure, a Utah transplant, said the inspiration behind Fifi’s Boudoir came from her finding a lack of good service and garments available for women to be comfortable with in their own skin.

“Lingerie can be a nice pair of underwear…it doesn’t have to be a corset,” said McClure.

Having traveled the world, she’s developed an eye for the quality and styles that she now carries in her boutique.

She focuses on carrying plenty of options — all of a good quality, all for a good price. And chances are if McClure isn’t in the boutique, she’s out traveling the world, seeking out garments that aren’t massed produced or that you’d find in any big box stores.

Her stock is replaced every two weeks, meaning that every two weeks, there’s going to be something new.

McClure and her knowledgeable staff are able to help provide advice for finding the right fit, too.

Fifi’s Boudoir only carries European sizes, instead of the traditional A,B,C or D sizes. The European sizes, McClure said, provide a truer fit.

And as in department stores, you won’t be bombarded with harsh lighting, or bustling fitting rooms.

Instead, Fifi’s Boudoir was designed with a comfortable, French-style in mind, yet keeping in tune with Leucadia’s fun and “beachy” vibe. Local artist Elizabeth Sullivan helped bring the walls to life with a painted seascape and warm colors.

But Fifi’s Boudoir isn’t just about finding the right lingerie; the boutique also carries a wide variety of bathing suits, accessories and jewelry, including helping out the Encinitas-based nonprofit SurfAid.

By carrying a line of SurfAid merchandise in her boutique, she’s able to help raise awareness for the nonprofit and help them raise money to accomplish their goals.

If you’re looking for some good girls’ night out type of fun, Fifi’s Boudoir hosts Girls’ Night Out events each Thursday of every month; and starting in September, McClure will host a Champagne and Painting night where women can sip champagne, receive art instruction and paint their own works all the while bonding with friends and others.

It’s her way of embracing the community, which she’s really excited to be a part of.

For more on Fifi’s Boudoir, visit them on Facebook/Fifi’sBoudoir.

Their hours on Mondays and Tuesdays are by appointment only, providing a perfect opportunity for brides or other women looking for a private shopping experience. Their regular hours on Wednesday through Sunday are from 10 a.m. to 7 p.m.

You’ll find Fifi’s Boudoir at 1786 1/2 N. Coast Highway 101 in Leucadia.

And just in case you’re coming in for the first time, no, Fifi’s Boudoir isn’t a dog care business.

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