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City accepting proposals for Village Revitalization Partnership

CARLSBAD — Since the Village Redevelopment Plan ended in 2010, City Council has stepped forward to help orchestrate a new non-governmental program to take its place.
The city calls this new entity a private sector investment focus.
“The organization has not yet been established,” said John Coates, assistant city manager. “Right now, the city is seeking proposals from qualified contractors, organizations, associations and/or other interested parties to develop a program, policies or other financing to spur local investment and foot traffic, and increase private and public revenues in the Village of Carlsbad through partnerships with property owners, businesses and other stakeholders.”
Already accepting requests for proposals, the Village Revitalization Partnership’s vision is to continue the improvements already made while leading new investments for future revitalization efforts. The proposal deadline is August 1.
Coates said the goal for this new organization is to be self-sustaining on both an operational and financial level within the next three to five years. Until that time, it will be initially funded by the Redevelopment Agency.
Interested parties who submit a request for proposal may also come from outside Carlsbad city limits. It could be a group, Coates said, that has established similar organizations in other cities.
“At this time, proposals are being solicited to develop the non-government program or organization to continue and expand the revitalization efforts in the Village,” he said. “The party submitting a proposal must invest in preparation of the proposal, but no other investments are required or anticipated at this time.”
The required commitment for those in the Village Revitalization Partnership is to carry on the revitalization undertakings, keep the Village attractive, enhance it as a family-friendly locale, and promote its historical and native components, which make it so unique.
Coates described the upcoming partnership as a way to further cultivate a vibrant coastal Village to live, work, shop and play.
The current state of the Village will offer the new organization a springboard of ideas.
“Redevelopment activities over the last approximately 30 years have had very successful results in revitalizing the Village area,” he said. “There have been more than $30 million in public infrastructure improvements, which have helped to encourage private investment in the area.”
Coates pointed out that the community has always wanted the Village to be a focal point, and one that visitors would enjoy. City Council recognized this community need, and acting as the Housing and Redevelopment Commission, it concluded a non-governmental organization to lead these endeavors would benefit the area.
Although an array of improvements have been completed in the Carlsbad Village for over the last three decades, Coates said the efforts cannot stop. Ongoing revitalization must be in place to keep the area fine-tuned and offer a warm welcome for those who drop by.
“Like any commercial area, the Village must continue to reinvent itself over time to meet the needs of the community and the economy,” Coates said. “As the needs change, so must the Village to remain relevant and vibrant.”
To learn more about the Village Revitalization Partnership and the request for proposal process, visit or call the city manager’s office at (760) 434-2821.