REGION — The mention of salsa in connection with San Diego cuisine is reserved as an established right of passage for any local foodie.
Salsa obsession cannot be explained in rational terms. By in large there are two schools of feasting behavior when it comes to the salsa experience.
First is the person who will scoop heaping chip full after heaping chip full of the flavor flare-up into their mouth while their tongue burns.
On the opposite side is the connoisseur who enjoys the complex flavors.
“We wanted to create products/salsas using flavors from around the world rather than limiting ourselves to just flavors from Mexico,” said Jenna Medearis co-founder of Wolfpeach Salsa Co.
“Being that there’s so many traditional style salsas being done in San Diego already we knew we wanted to do something very different. We didn’t want to limit ourselves to just a chip and salsa style product, so we created a hybrid salsa that can be used as a dip, marinade or sauce.”
Wolfpeach Salsa Co. features craft salsas uniting global flavors with locally sourced organic ingredients like heirloom tomatoes from Be Wise Ranch.
Diverse creations of salsa as Spanish-style (with chile gaujillo and almonds), Curry-style (with tahini, and turmeric), and California Supergreen (with avocado, jalapeno, and kale) are just some of the exciting salsa profiles they have concocted.
“Our global influences, use of quality ingredients, and product versatility set us apart,” Medearis said. “We’re working with many local farms and San Diego has some of the most beautiful produce in the country.”
Medearis and Tony Escalante, best friends who grew up in San Diego, have worked in and around food for the better part of their lives and are the driving inspiration behind Wolfpeach.
“My business partner and I are very health aware,” Medearis said. “We believe in eating with intention and mindful snacking. Food is medicine, this is just the beginning for us.”
Tomatoes constitute a major ingredient in the majority of salsas but many people are unaware of tomatoes strangely unappealing history. Tomatoes belong to the nightshade family and in earlier times tomatoes were speciously believed to be poisonous by Europeans who were distrustful of the bright, shiny fruit.
“Members of the nightshade family were used by witches to produce werewolves,” Medearis said. “So the tomato got transformed into the wolf peach. Like with all good things you might have to take a chance. Our product is very unusual and different, so I think we resonate with the wolf peach in this way.”
Right now you can find Wolpeach salsas at the Lost Abbey on Sunday’s, Little Italy Mercado every Saturday, and Leucadia Farmers Market on Sunday’s. “We love it! We’re really excited to start working with local markets,” Medearis said, “So look out for us!”