Privileges offered with merchant association membership

ENCINITAS — Now area residents can save money by shopping at locally owned stores in Downtown Encinitas with a membership card that comes with new benefits and discounts.

By joining for $25, members will get discounts at downtown stores, restaurants and other businesses for an entire year. Membership is actually free, because members are immediately able to collect more than $25 worth of items from several downtown stores,

Membership cards can be purchased online at The membership cards can be mailed to homes or they can be picked up at the E101 office located at 818 S. Coast Highway 101.

SoulScape owner Lorraine Telnack said, “I am happy to give a year-round discount to residents that show a commitment to shopping at locally owned stores. I’m even donating a candle for every new member. This is a great way to reward area residents for being loyal to their friends and neighbors who run businesses here.”

In addition to a candle or power bracelet from Soulscape, items that may be collected upon membership include bottles of local spices from Savory Spice Shop, like “Swami’s Surf Fish Taco Seasoning,” an Encinitas 101 coffee mug, which can then be filled with coffee at GoodOnYa. Surf wax from Concept Surf Shop, earrings or a greeting card from Queen Eileen’s and a “welcome pack” from Detour Salon that includes shampoo and conditioner “duo sampler” and a lip balm. The combined value of all items is more than $30.

Additional benefits of the membership include: receiving an Encinitas 101 Main Street member decal, e-newsletters and other e-mail bulletins, and invitations to E101 events along with a 20-percent discount on all E101 merchandise.



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