ENCINITAS — A local business owner is doing his part to help fight HIV/AIDS and support the more than 20,000 in San Diego who are living with the disease, and he is calling out to residents to join him. Jarrod Harms, co-owner of Detour Salon, recognizes that so many people want to help, but they just don’t know where to begin. So Harms and his dedicated staff are embarking on their second annual effort to raise money for the county’s largest HIV/AIDS fundraiser in September. And they have managed to find a way for anyone to be a part of it, and it’s a win-win for all involved.
Harms, along with his partner Kirk Bell, will be making a donation of $1 from any KEVIN.MURPHY product sold in July to Team Detour as participants in the upcoming AIDS Walk/Run. “People want to get involved but they don’t know how,” Harms said. “The idea behind this fundraiser is that all we had to do is ask, and people have been showing up and helping out.”
In the 2015 AIDS Walk/Run, Team Detour placed as the top team in the Small Business category for the event. Not a group to rest on its laurels, Harms and his close-knit staff members have decided to up the ante this year, hoping to increase their fundraising from $6,500 last year to at least $8,000 this year. And Harms knows that with North County’s help, they can get there. “We want to surpass the amount we raised last year to again help our friends and neighbors living with HIV/AIDS,” he said.
The July fundraising promotion is just one of the ways Detour is raising funds for the AIDS Walk/Run, but if last year is any indication it will be the largest effort as last year a similar program raised $800 for the team.
This year, Harms chose the KEVIN.MURPHY brand because it aligns with what Team Detour is aiming to do. “The KEVIN.MURPHY brand has so many positive things going for it environmentally, it only makes sense that we focus on it this year as it is such a responsible brand,” Harms said. “It is the only salon brand completely endorsed by PETA. It’s a perfect fit. It is an environmentally and ingredient-conscious brand. No added fragrances or preservatives go into it. All of the products are sulphate, paraben and cruelty free.”
One of the more popular product lines available at Detour includes the Luxury.Wash and Luxury.Rinse. KEVIN.MURPHY touts all of their products as “Skincare for the Hair,” and Harms explained why this is true. “It works just like a moisturizer you would use on your skin,” he said. “You can leave up to 30 percent of the rinse in your hair so that it hydrates throughout the day. It makes a huge difference.”
Harms is proud to be able to support the HIV/AIDS cause, while simultaneously offering a product that he knows works wonders. “It truly does transform hair from brittle to soft and luxurious,” he said.
For more information or to donate directly to Team Detour and the 2016 AIDS Walk/Run, visit http://events.thecentersd.org/site/TR/Events/General?team_id=7450&pg=team&fr_id=1120. Learn more about how you can help those living with HIV/AIDS at www.thecentersd.org.
Detour Salon is located at 594 S. Coast Highway 101. They are open Monday through Friday from 8 a.m. to 9 p.m., and Saturday and Sunday from 9 a.m. to 6 p.m. For more information, or to book an appointment, visit www.detoursalon.com.