RSFA looking into new technology

RANCHO SANTA FE — The Rancho Santa Fe Association may soon have their own app to help improve services for its members.

The news was first revealed at a board meeting by Christy Whalen, communications director at the RSF Association.

While Whalen shared the information, she underscored that a member, at no cost to the Association, was designing the app named “Express Feedback.”

“We were approached by member Rob Pace,” said Whalen, noting how he was the founder of HundredX. “Rob has worked all over the country in developing an application that helps communities and businesses gather feedback from its members, and customers, and residents.”

Whalen said that this technology would help enable the Association receive feedback from the community.  Through member input, it would allow the Association to listen better and improve its systems.

“The app offers a way for residents to provide feedback on Association services, programs and staff. It may be tailored for individual departments or areas,” she said.

During the board meeting, RSF Association director Kim Eggleston shared how this app vision started. He explained that the idea emerged from noting how the Association hears from fewer voices than they’d like to hear from.

Eggleston wanted members, fellow board of directors and staff to know that the app would provide the opportunity for the entire community to be engaged in expressing their opinions in a simple way.

“Rob very generously agreed to create a customized version for the Association that we could use for certain engagements and to get opinions of members who might not take the time to come to a board meeting, might not take the time to come to a committee meeting or take the time to stop in the office,” he said. Eggleston continued, “But they would be willing to go to an app on their phone and engage that way.”

According to Whalen, the app is responsive to both Smart phones and iPhones.

Since Whalen shared the news with the board and members, currently, they are working with HundredX on customizing the software for the Association.

“It is expected to launch this summer,” she said.

While the app will help the Association listen to the needs of its members and improve services, Whalen said, it’s also a tool to recognize employees for providing good service.

According to Whalen, Express Feedback could serve as a valuable listening tool.

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