SOLANA BEACH — Residents and tourists of San Diego could be found adjacent to Fletcher Cove Beach Park at the Fiesta Del Sol on May 21 and May 22.
The two-day festival has been coined as the “kickoff to summer,” Nichole Peterson, executive director of the Fiesta, said.
Peterson said the “community looks forward to it and the event has grown every year.”
Working with the Belly Up and the city of Solana Beach, the Solana Beach Chamber of Commerce put on the Fiesta Del Sol for its 37th year.
The focus of the Fiesta Del Sol is supporting local businesses, artists and musicians.
“We work really hard to provide something for everyone,” Peterson said.
The Fiesta is a way for “local businesses to get great exposure” giving the neighborhood a chance to support local shops and artists: “It’s a great way to keep the dollars in the community.”
Monica Rincon from Forever Flowers has had a booth at Fiesta Del Sol for six years now.
Initially, Rincon discovered the event through a friend and fellow festival vendor.
“Ever since he told me about the event, I’ve been here every year.” Rincon, a small business entrepreneur herself, “thinks it’s best to support local artists because everything is unique,” contrasting “handmade” products with large-scale consumer-driven businesses.
Rincon highlights the diversity of the event, as previously made evident by Peterson, and says her favorite part about the Fiesta Del Sol is “the selection of the vendors” and that she likes the “variation of products.”
Peterson and the Solana Beach Chamber of Commerce “work really hard to make this event for everyone to enjoy,” from children’s carnival rides to food trucks to insurance booths to giveaway opportunities, there is something for any visitor at the Fiesta Del Sol.
To top it off, Peterson addresses the beautiful location: “you can order something off a food truck and sit there and have a beautiful ocean view.”
Alex Hansen is a Coast News intern.