RSF Association launches new website

RANCHO SANTA FE — Following several months of multiple decision making prospects, the RSF Association launched its new website this week. So far, the feedback has been promising with its new look, photos and navigation tools.

According to Ivan Holler, acting manager of the Rancho Santa Fe Association, they interviewed a couple website firms and ultimately found one which they felt would convey the Association best.

What was needed most, Holler said, was to update the website since it was on an old platform and needed support.

“We have new content for the new website and actually had a lot of volunteers help us with the photographs,” he said.

It was also important to not only have an attractive website, but a user-friendly one, as well.

“Another goal was that no matter where someone was on the site, the headers would remain the same to make the navigation easier,” he said.

Holler wants people to know that there is a section on the site which is password protected for members. While it’s in operation, more features are still being built. Holler called it a work in progress.

“We tried to build a site that would be helpful to the residents, members, and also for folks who don’t live in the community but are interested in the community,” he said.

Holler went on to say that with the new website, these visitors would have the ability to learn more about the features and amenities which the Ranch has to offer. And quite possibly, spur a residential move.

“There was a dual mission for our website,” said Holler.

While there was a soft launch a few weeks ago, the site went live this week.

So far, Holler said everyone has offered some great feedback in relation to the site and it’s been well received.

Visit for more information.


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