Encinitas works to win water-use contest

ENCINITAS — Encinitas is asking residents to conserve water and cut pollution, with a little friendly competition thrown in.

The city is collaborating with the San Dieguito Water District and the Olivenhain Municipal Water District in an effort to win the Wyland Foundation’s National Mayor’s Challenge for Water Conservation, a contest aimed at drastically slashing water and energy use. And as an added incentive, residents who prove their city is the most committed to that pledge could be eligible to win a new Toyota Prius Plug-In, and other prizes.

“Water is a finite, critical resource and using it efficiently is easy, smart, and the right thing to do,” said Larry Watt, president of Olivenhain Municipal Water District. “This campaign not only encourages conservation of our most precious resource, but helps citizens to realize the positive impact we collectively make by thinking sustainably.”

The contest runs through April 30. To participate, residents enter online at mywaterpledge.com, and then make a series of online pledges to conserve water on behalf of Encinitas. Cities compete in categories based on population. Cities with the highest percentage of participating residents are entered into drawings. Last year, Encinitas came in second nationally in its population category – 30,000 to 99,999. This year, the city has its sights set on victory.

“We know our customers have always been strongly committed to conserving water. By taking a few minutes to take the pledge, our customers can prove this commitment by helping Encinitas win the title of ‘Most Water-Wise City’ in the nation,” said Mark Muir, President of the San Dieguito Water District and Encinitas City Councilman.

The contest Web site includes resources for residents to take their commitment of conservation even further, from regional water and energy resource issues to cost-saving tips at home.

“The upcoming WaterSmart Makeover series is a great way for homeowners to step into replacing water thirsty turf with a brilliant new, and climate appropriate landscape,” said Felice Tacktill, Water Conservation Specialist for San Dieguito Water District.

For more information, or to join Encinitas in its pledge to help conserve water and energy, visit My Water Pledge.



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