COAST CITIES — Del Mar-based Charlie’s Cab Card is making merry by giving free cab rides to encourage a safe ride home after celebrating and by providing an alternative to driving after drinking. Charlie’s has teamed up with select North County taxis, restaurants and bars to provide free $25 cab cards on two nights, Dec. 20 and Dec. 21. Consumers will be able to use the cards through Jan. 5.
“Charlie’s Girls” will be giving 500 customers the cab cards at partner establishments in Del Mar, Solana Beach, Cardiff-by-the-Sea, and Encinitas, including D Street, Jimmy O’s, Saddle Bar and Beachside and others. Charlie’s Girls will be hitting locations over the two nights and will personally post and Tweet their locations throughout the evenings, along with reminders to have fun – and get home safe.
During the campaign, partners, card recipients and Charlie’s Girls will show their support by uploading photos and real-time social media postings. After the campaign, riders are encouraged to sign up on Charlie’s Cab Card Web site and share their experience, then Charlie’s will provide them with a special code to redeem another cab ride discount when the company launches Spring 2014.
The cab cards are valid with Swami’s Cab, Philsride.com, SoCal Taxicab and
Jimmy Drive Me.
The mission of Charlie’s Cab Card — which plans to officially launch in the spring of 2014 – is to reduce the number of people who drive after drinking by providing transportation partners to get them home safe.
For more information visit charliescabcard.com.