DEL MAR — The building and location are different, but the name is historic. And like its eponymous predecessor, the Stratford Inn will soon be called something else.Following a multimillion-dollar renovation that began in July 2010, the 94-room hotel on Camino del Mar, at the south end of downtown, is set to be renamed Hotel Indigo on March 27.
Pacifica Host Hotels took over the property in 1994 and did not renew its contract with Best Western this past November. In addition to a new look and name, the site is being transformed with an innovative concept.
“Hotel Indigo is all about the neighborhood story,” General Manager Susan Knapp said. “The design incorporates that neighborhood story. Ours is the beach and the race track.”
For example, each room will feature a mural that reflects those themes, she said. The stairway between one of the pools and the lobby includes the names of horses that have raced at the Del Mar track or their owners.
But guests won’t have to rely on their own knowledge of local history to understand the surroundings.
“The staff will be educated on the history and the stories,” Knapp said.
The hotel will also use local vendors for goods and services, including an area coffee roaster. The new lobby and terrace were created by Design Line Interiors, which is located in the downtown village.
“We’re all about the city of Del Mar,” she said.
Hotel Indigo is a “chic boutique” chain that was launched about seven years ago, Knapp said. The first facility opened in Atlanta, Ga., and there are properties overseas.
The Del Mar site is the 35th in the nation. It will feature a full-service spa and state-of-the-art fitness center. Two ocean-view terraces have also been added, one off the lobby with fire pits and another across the courtyard that will be available for social events such as meetings or wedding receptions.
Anchoring the city at the northern end is L’Auberge Del Mar, another upscale boutique hotel that underwent a massive renovation in 2008.
It was the site of the original Stratford Inn, which was built in 1910 and renamed twice before being razed in the late 1960s.