Health professionals work against breast cancer

COAST CITIES — Young women are fed up with watching their mothers, aunts and family members go through painful, heart-wrenching treatments only to leave them wondering if something could have been done to prevent breast cancer in the first place, according to Paul Paez, director of North Coast Wellness Center.
The findings are gleaned from what is becoming a daily deluge of comments and questions for nonprofit group Keep a Breast Foundation, or KAB, and healthcare facility North Coast Wellness Center.
For the entire month of October all new patients seen at NCWC will be given either a free acupuncture or chiropractic exam plus one treatment session in exchange for a $10 donation to the Keep a Breast Foundation. Patients will also receive a goodie bag full of tips on breast cancer prevention options and a signature “Keep a Breast I Love Boobies” campaign bracelet. In addition, in an effort to support the ongoing need for Breast Cancer Awareness, NCWC will give 1 percent of all massage service proceeds to the KAB Foundation.
That is why many young women in North County are seeking help from KAB and NCWC. October is recognized as National Breast Cancer Awareness Month and so KAB and NCWC have partnered up to distribute much needed information about breast cancer prevention, early detection and support.
More striking, Paez said, is the idea that these young women are asking questions because they realize that they themselves may be the next victim of a disease that is the second leading cause of cancer deaths in women today (after lung cancer) and is the most common cancer among women, excluding nonmelanoma skin cancers. According to the American Cancer Society, about 1.3 million women will be diagnosed with breast cancer annually worldwide and about 465,000 women will die from the disease.
According to Paez, young women today are more driven and passionate about being healthy than previous generations. “They are also more interested in taking control of their own lives instead just waiting to do whatever the doctor tells them to do,” he said. ShaneyJo from KAB added, “We need to help young woman understand what they can do about breast cancer and let them know they are not alone.” Both groups will be available at the Feeling Fit Festival on Oct. 3 to answer any questions.
The Keep A Breast Foundation is a 501 (c) (3) nonprofit organization. Its mission is to help eradicate breast cancer by exposing young people to methods of prevention, early detection and support. Through art events, educational programs and fundraising efforts, they seek to increase breast cancer awareness among young people so they are better equipped to make choices and develop habits that will benefit their long-term health and well-being. They can be contacted at
North Coast Wellness Center’s mission is to eliminate lifestyle driven disease by providing people of all ages natural health care services and educating them about healthy proactive lifestyle choices. Their aim is to provide safe, effective, personalized integrative healthcare and practical educational programs so that people will have the resources and tools necessary be successful in their healthcare goals. They are located in Encinitas and more information about their services can be found on
For more information, e-mail or to make an appointment call NCWC at (760) 632-1134.


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