Coates named assistant city manager

CARLSBAD — Carlsbad City Manager Lisa Hildabrand announced the appointment of John W. Coates to the position of assistant city manager. Coates assumed his new duties July 19.
“John’s extensive experience, exceptional leadership skills and commitment to working with the community made him a great fit for Carlsbad,” Hildabrand said.
As assistant city manager, Coates will play a key role in the day-to-day management of city operations. Initial assignments will include overseeing parks, recreation, library, arts, housing and neighborhood services, and community and economic development, as well as assisting with citywide initiatives. The assistant city manager may also fill in for the city manager when the city manager is unavailable.
Coates most recently served as the city of Carlsbad’s Parks & Recreation director, a position he assumed in January. He brings more than 30 years of professional experience to the city of Carlsbad, including serving as the director of community services for the city of Santee; director of parks and recreation for the City of Roanoke, Va.; the superintendent of recreation maintenance for the city of Norfolk, Va.; and a parks district supervisor for the city of Virginia Beach, Va. He also has worked as a regional manager for a national consulting firm providing strategic counsel to local government agencies, including resource management plans, business plans, marketing plans, capital improvement assessments and organizational analyses.
“The city of Carlsbad is a high performance organization with an exceptional reputation,” Coates said. “I am looking forward to serving the community in this new role and continuing the tradition of high standards, responsible management and community partnership that make our city so special.”
Coates holds a Bachelor of Science degree in Education from Virginia Tech and a Master of Public Administration degree from Old Dominion University in Norfolk.
The assistant city manager position was previously held on an interim basis by Sandra Holder, who retired from the city in June. The city will conduct a nationwide recruitment for a new Parks & Recreation director to fill the position previously held by Coates.


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